Marketing Specialist, Marketing - Fashion and Business Marketing
Kayla Daurio stands as a beacon of innovation and creativity in the rapidly evolving Fashion and Business Marketing domain. Raised in New Jersey, her initial interests were deeply rooted in the artistic freedom of the arts coupled with the systematic approach to business.
A Flourishing Foundation
Her academic record is exemplary. She earned her Bachelor of Fine Arts with a focus on Fashion Marketing and Management and a minor in Business Management/Entrepreneurship from the Savannah College of Art and Design (SCAD), graduating Cum Laude in 2022. Kayla's academic tenure was enriched with an Inside LVMH Certificate, providing her with deep insights into the luxury market and its complexities.
Professional Journey
Kayla is currently making significant strides as a Marketing Specialist at Bequest Funds in Sarasota, specializing in graphic design, styling, and multi-faceted business marketing. Her professional path commenced immediately after her graduation at Bealls Inc., where she energized the team as a Creative Marketing Graphic Designer and Digital Marketing Assistant for a leading wholesale fashion firm.
Armed with proficiency in Adobe Suite, Canva, and Procreate and an advanced grasp of Color Theory and Product Styling, she brings her creative visions to fruition in each project. Her designs not only captivate but also profoundly influence the sectors of fashion, business, and design.
A Testament to Talent and Tenacity
Significant career achievements include initiating and leading customer-oriented campaigns at Bealls Inc., which markedly increased both online and store footfall. Collaborating with diverse teams, Kayla has delivered innovative design solutions that maintain brand integrity and enhance its impact. Moreover, her freelance projects as a Digital Marketing Designer highlight her skill in building appealing email campaigns and fostering audience loyalty through intelligent design and calculated social media strategies.
Her work is infused with the essence of her New Jersey upbringing and her love for the beach, lending authenticity and a refreshing vitality reminiscent of a seaside morning. Her interests in painting, crocheting, and creative writing emphasize her philosophy that the scope of design is limitless.
Career Milestones and Professional Accomplishments
Kayla Daurio's career trajectory took off swiftly. Within two days of graduating, she secured an internship at Bealls Inc. and rapidly progressed to a full-time position as a Graphic Designer. Her key contributions have been pivotal in launching effective marketing initiatives that synergize creativity with market insights.
Notable Roles and Responsibilities:
Graphic Designer at Bealls Inc. (August 2022 - March 2024): She led numerous successful marketing campaigns, ensuring a consistent and compelling brand presence across multiple platforms, significantly boosting traffic and engagement.
Creative Marketing Intern at Bealls Inc. (June 2022 - August 2022): She deeply engaged with the brand’s core values and collaborated on social media and broader marketing efforts.
Digital Marketing Designer (Freelance) at James Goodman & Associates (March 2021 - Present): Kayla is adept at creating dynamic email campaigns and refreshing website content, showcasing her digital design expertise and adaptability.
Her previous roles as a stylist at David’s Bridal and dress specialist at Dream Dresses have also enriched her understanding of customer service, styling, and visual merchandising, amplifying her marketing skills.
Engaging with the Community
She actively extends Kayla's passion beyond her professional life into philanthropy. She has been involved with a nonprofit thrift store and initiated a high school club focused on community service, underscoring her commitment to societal contribution, blending professional acumen with community service.
Lessons From the Journey
A highlight of her career was landing an internship at Bealls Inc. immediately after her graduation, demonstrating her market readiness. This rapid transition from academic settings to the professional sphere speaks volumes about her adaptability and eagerness to thrive in a demanding industry.
Kayla Daurio's narrative inspires those aiming to bridge creativity with business, serving as a profound source of motivation. As she navigates the challenging waters of the fashion and marketing industry, she not only survives but excels, proving that perseverance and clear vision are crucial to achieving success. Her ongoing creative journey continues to be an inspirational guide for aspiring professionals in the field.